Photography & Technology Hub

A modern day update to a versatile, compact and lightweight wide-angle lens, the EF 35mm f/2 IS USM is incredibly bright and offers image stabilization, superb image quality and construction perfect for use on any EOS digital camera. With a redesigned mechanical and optical structure, the EF 35mm f/2 IS USM features a GMo aspherical lens element for high image quality with improved performance in the periphery. It incorporates a rear focus system and ring-type USM for faster, more precise autofocus performance. Full-time manual focus enables manual focusing while in AF mode, a micro-stepping drive provides quieter operation and a low speed focus drive delivers optimal results for video shooting. Canon Optical Image Stabilizer system delivers the equivalent effect of 4 stops and can detect normal shooting or panning, and automatically switches to the optimal IS mode. Compact and lightweight, the EF 35mm f/2 IS USM has an 8-blade circular aperture diaphragm for soft backgrounds, a...

The EF 24-70mm f/4L IS USM is the perfect zoom to complement full-frame DSLRs like the EOS 6D. With 2 aspheric and 2 UD elements, the EF 24-70mm f/4L IS USM delivers high- quality images with excellent detail throughout the entire zoom range. A 9-blade circular diaphragm delivers beautiful, soft backgrounds. It offers a minimum focusing distance of 1.25 ft./0.38m across the entire zoom range and has a macro mode at the telephoto end with up to 0.7x magnification (minimum focusing distance becomes 7.87 in./0.2m) and is easily accessible with a one-touch switch. It features a Hybrid IS system with up to 4 stops of stabilization, compensating for both angular and shift types of camera shake, delivering effective stabilization even in macro. Inner focusing and ring-type USM deliver, fast, quiet AF, and full-time manual focus is available for manual focusing even while in AF mode. The durable EF 24-70mm f/4L IS USM is sealed for excellent dust and water resistance plus has fluorine...

DISCOVER NEW PERSPECTIVES Newly developed Nikon DX-format CMOS sensor with 24.1 effective megapixels [NEW] The high pixel count of 24.1 effective megapixels delivers high-definition images with fine details of the subject enabling expression with sharpness and depth. The image maintains high resolution even if it is trimmed and printed in large size after shooting. High-density 39-point AF system features superior subject-tracking and subject-identification performance in combination with Scene Recognition System The D5200 employs a Multi-CAM 4800DX autofocus sensor module. 39 focus points track even a fast-moving subject precisely. Furthermore, performance of auto-area AF and 3D-tracking is improved in combination with the Scene Recognition System that utilizes a 2016-pixel RGB sensor. A choice of three body colors and a vari-angle LCD monitor that offers flexible shooting The D5200 is available in black, red or bronze body colors. And it incorporates a vari-a...

Take Control of Your Creative Vision Turn life's fast-moving adventures into amazing visual stories. Slow down reality and freeze exactly the right moment; preview end-result photos before you even shoot them; blend motion, stills and sound in a new way; take control with PSAM modes right on the dial and much more—and do it all with speed and precision. For creativity that has no limits. Introducing Nikon 1 V2, with the exceptional speed and performance of the Nikon 1 system, plus pro-style enhancements for greater creativity, flexibility, comfort and control. It has a grip for familiar shooting comfort, a built-in flash for manipulating the lighting of your images, new Best Moment Capture modes for catching exactly the right shots, PSAM exposure modes right on the dial and much more—all in a very compact size. For passionate shooters who want more control of their photos, Nikon 1 V2 delivers. Freeze the perfect instant Slow down the action and get the best o...