Photography & Technology Hub

Capture the decisive moment . Change the way you shoot pictures with Sony's new Translucent Mirror Technology™ DSLR camera. The SLT-A55V α DSLR camera features professional-grade continuous shooting at 10 fps and visibly faster, more accurate focus in Live View and HD Movie modes. Compose your shots on either the LCD monitor or electronic viewfinder with 100% framing accuracy. Advanced features including Auto HDR, Sweep Panorama and 15-point Auto Focus make it dramatically easier to get the best shot. Estimated Retail Price $799 .99 Camera Type Interchangeable lens digital camera with built-in flash Lens Used Sony A-mount lens, Minolta and Konica Minolta AF lenses Sensor 23.5 x 15.6mm (APS-C type), Exmor APS HD   CMOS sensor   with RGB primary colour filter No. of Pixels 16.2 megapixels Sensitivity ISO 100 to 12800 Recording Media Memory Stick Pro Duo,   Memo

Capture beauty in simplicity. Experience superb image quality plus generous creative features and also wonderfully simple to use . Estimated Retail Price $499.00 Camera Type Digital SLR camera with built-in flash and interchangeable lenses Lens Used Sony α lenses, Minolta and Konica Minolta AF lenses Sensor 23.5 x 15.7mm (APS-C type) with RGB primary colour filter Pixels 14.2 megapixels Sensitivity ISO 100 to 3200 Recording Media Memory Stick Pro Duo,   Memory Stick PRO-HG Duo, Memory Stick PRO-HG Duo HX, SD Memory card, SDHC Memory card SteadyShot® INSIDE (Image Stabilization) LCD Monitor 2.7-inch (100% field of view), 230,400-dot TFT,   Clear Photo LCD AF System Focus areas selection (Wide area / 9-point local frame selection), predictive focus for moving subjects, focus lock, Eye-Start AF,   AF illuminator   using built-in flash AE Metering Type TTL meter

THE NEXT CHAPTER EOS Offering a comprehensive combination of speed, accuracy and image quality, the EOS-1D Mark IV is the perfect choice for professional photographers and subjects on the move. With a completely redesigned 45-point AF system including 39 cross-type points, a new AI Servo II AF focus tracking system with improved algorithm combined with 10 fps continuous shooting, the EOS-1D Mark IV can handle even high-speed situations with ease. An APS-H sized 16.1 Megapixel CMOS Sensor, Dual DIGIC 4 Image Processors, a spectacular ISO range of 100 - 12800 (up to 102400 in H3 mode) with an advanced noise reduction system helps ensure sharp, low-noise images even in low-light situations. Add advanced Live View shooting, Full HD movie recording with selectable frame rates and manual exposure control plus a host of new features that enhance every facet of the shooting process. The EOS-1D Mark IV is the choice of professionals looking for the ultimate in SLR performance . Estimate

High Performance for High Expectation   Canon's update to the wildly popular full frame EOS 5D is here, and it's better than ever. The EOS 5D Mark II has a stunning 21.1-megapixel full-frame CMOS sensor with DIGIC 4 Image Processor, a vast ISO Range of 100-6400 (expandable to ISO L: 50, H1: 12800 and H2: 25600), plus EOS technologies like Auto Lighting Optimizer and Peripheral Illumination Correction. It supports Live View shooting, Live View HD videos, and more. It can shoot up to 3.9 fps, has 9 AF points plus 6 AF assist points, a new 98% coverage viewfinder, a 3.0-inch Clear View LCD (920,000 dots/VGA) and a rugged build. Full-frame shooters rejoice! Estimated Retail Price $2,499.00 Type   Digital, single-lens reflex, AF/AE camera Recording Media   CF Card Type I and II, UDMA-compliant CF cards, via external media Image Format   36.0mm x 24.0mm (35mm Full-frame) Effective pixels 21.1 megapixels White balance bracketing

POWER. PRECISION. PERFORMANCE. THE BLUEPRINT FOR VERSATILITY Estimated Retail Price Lens Mount $5,199.95 Nikon F bayonet mount Effective Pixels 12.1 million Sensor Size  36.0 x 23.9mm Image Sensor Format FX Storage Media CompactFlash© (Type I, compliant with UDMA) Card Slot 2 CompactFlash© cards Viewfinder Frame Coverage 100% Depth-of-field Control Yes Top Continuous Shooting Speed at full resolution  9 frames per second Exposure Bracketing From 2 to 9 exposures in increments of 1/3, 1/2, 2/3 or 1 EV Exposure Lock Yes Luminosity locked at detected value with AE-L/AF-L button Mirror Lock Up Yes ISO Sensitivity ISO 200 - 12,800 Autofocus System 51 focus points (15 cross-type sensors) Flash Bracketing 2 to 9 exposures in increments of 1/3, 1/2, 2/3 or 1 EV White Balance Bracketing 2 to 9 exposures Movie